SERIOUS SIMULATIONS FEATURED AS A LEADING EDGE VIRTUAL REALITY INDUSTRY INNOVATOR



PANAMA CITY — Imagine reading a book where characters leap off the page, or walking down a street where the stores offer you a holographic greeter.


That is the world of augmented reality (AR), said Gulf Coast State College (GCSC) Advanced Technology Center (ATC) Dean Steve Dunnivant.

“AR brings fantasy to life. It merges the real world in front of you with a ‘layer’ of information and virtual intelligence,” Dunnivant said. The college explored AR when planning the ATC, Dunnivant said, with three students having worked on a hologram that is now displayed in the ATC lobby. With AR combining the skills of design and 3D technology, GCSC’s design programs recently were expanded by Professor Antonio Adessi in developing a certificate in rapid prototyping and fabrication. Assistant Professor of Digital Media Erica Goines, meanwhile, expanded the college’s digital media program and its 3D software offerings.

A study from August 2013 by the AR and interactive print company Layar said mobile AR apps at that time generated nearly $300 million in revenue and was projected to grow to $5.2